What a great game huh? You know, the Super Bowl? Oh maybe you didn’t watch the football game yesterday but you caught the ads that ran in between breaks in the action. Among most notable ads was the ever notorious GoDaddy who has garnered a reputation for their racy and risqué Super Bowl ads that run yearly.
This year’s ads caught me off guard though. While there was a Superbowl ad from GoDaddy that featured Bar Refaeli and a nerd kissing, there was another that was worth catching. It features people from all over the world who have a big idea and in every scene the wife is prompting the husband to do something about it while he stalls to take action. It ends on a man and wife on a private jet celebrating the success from taking action on their “big idea.”
But it’s Godaddy, c’mon!
Yeah I know. As a WordPress consultant and development company we tend to steer our clients away from most of GoDaddy’s offerings. They also have been accused of taking advantage of the simpleton business owner who does not truly understand what they really need. That’s still a valid concern for our community of developers.
Do I personally hate the company? Of course not. We happen to be from the same city as GoDaddy and do wish to support local businesses when we can (even sometimes GoDaddy). But the decision to best serve our clients and their project goals is our most important focus. So I’d heartily tell anyone considering using a GoDaddy service to be careful and educate yourself before you buy anything.
The message of the ad…
Getting back to the ad. I want to say, business practices aside I do like part of their messaging for one of their Super Bowl ads this year. While the ad with Bar Refaeli and the stereotypical web nerd was a little over the top and a bit disturbing, the “big idea” Super Bowl ad was a good motivator to use GoDaddy and what they’re good for.
The ad runs and by the end it’s a clear call to action to buy a .CO domain from GoDaddy. They don’t try and tell you they’ll build you this “big idea,” but (seemingly) offer their service as a starting point. This could be a good thing! Now, the jury is still out on whether .CO is a good investment or not, but the bottom line is that if you’ve been sitting on the idea, it’s time to get moving.
Get off the couch and take action.
I know education that consultants and developers have to make at times in order to express value in our services. It’s not often we see a worldwide audience being prompted to take action in this way. As people in this industry we can thank GoDaddy for this aspect of the messaging in their Super Bowl ad this year. Simply put: “get off the couch and take action on your big idea.”
Video of the ad:
I’d love to get your comments below and continue this discussion. Whether you’re a casual observer or a web developer your opinion is equally of value here. ;)