It’s a common misconception that people who use computers or work on computers for a living know everything about computers.
Do your parents or grandparents still call you when their printer isn’t working or worse yet ask for help with how to get on Facebook? It’s not a stretch to assume that your computer savvy nephew or grandson can also build your website.
Here’s a little story. A client of ours previously used an IT firm to build their website. Our client didn’t know any better. They assumed that said IT company could do all things web and tech related. Their website ended up looking like something out of a horror movie.
So many web design standards were missed that were causing our client to miss out on proper Google indexing and resulting in a loss of business. To top this off the IT company was also charging for ongoing SEO services.
ARE YOU KIDDING ME?
Okay now, I understand how web design as a whole seems subjective and easy to the average person. But if you’re a business you need to take your website seriously. Don’t go on your own assumptions. At least hire a professional website consultant to advise you on how to move forward.
Here are 5 reasons you shouldn’t use your IT company to design your website.
1. Website design is software driven
If your IT firm comes into the office to setup computers, fix hard drives, and works with your hardware they most likely are not experienced working on software or website design. Their experience is more tailored towards making systems work and not making things more usable on the screen.
2. Good IT companies are focused on doing what they do best
In most cases the best companies are specialized and focused on one single trade. Your plumber is your plumber. Your electrician is your electrician. You get it. Since one profession does home services, it doesn’t mean they do all home services. The same rule applies for web design and IT.
3. IT companies provide web design services reactively
This is our fault as clients I suppose. We simply don’t know what we don’t know and end up asking our IT company to build our website on that assumption. In some cases, IT firms provide web design services as another revenue stream. Who could blame them for that? However, the clients suffer on the quality and attention to detail with poorly executed web design.
4. Best practices are crucial for web design
Just like web designers probably aren’t the best IT resource. IT companies most often don’t know web design standards. This can cause your website to perform poorly and risk gaining you the traffic your website needs in order to attract the customers you need. Just like you wouldn’t hire a landscaper or another trade professional who isn’t licensed, you wouldn’t hire an IT company who doesn’t fully observe web standards to build your website.
That said, IT companies are valuable and many offices cannot run without them. I send plenty of referrals to IT companies because our company isn’t qualified to consult on IT. We are focused on what we do best and that’s website design.